Thursday, March 20, 2008

Magazines Sell Out. No, Not like That.


Radar
magazine announced recently that Spencer Pratt, Lauren Conrad's arch nemesis on MTV's reality-drama The Hills, will write an advice column for the monthly entitled, "Yo Spencer!"
Starting next month, Pratt will dispense his profound wisdom about things like how to deal with girls who like threesomes and deodorant-challenged co-workers... serious issues, you know.

I mean this bro is definitely qualified to dispense advice; after all, he is a renaissance man. Over the last year not only did he manage to destroy friendships left and right, he also had time to manage ex-fiancee Heidi Montag's "singing" career, direct the disastrous music video for her first single "Higher," he's an aspiring rapper... aw, hell, there's no sugar-coating it, he's a walking punch-line.
OK, I get it, Radar isn't actually serious; they must be in on the joke... right?
I mean, despite folding and resurrecting a few times over the last ten years, Radar has some dignity left, no?

Anyway, I guess I'm less upset that Spencer continues to get undeserved publicity (hell, I don't help by watching The Hills religiously) as I am about the fact that he landed a job in the very industry that I am struggling to break into.

And he wasn't the first one on the hills to catch a "lucky" break in the magazine biz either. Who could forget Lauren Conrad's laughable interview with teenVogue's Lisa Love.

Here's how it went down:
Lisa Love: Can you write?
Lauren: Can I... Yeah...
Lisa Love: You can? Good?
Lauren: Well, I enjoy writing.

Granted she was interviewing for a fashion internship but really? REALLY?! That interview would never cut it.

Yup, it seems like four years of j-school means jack because you don't really need to know how to write to get your name on a masthead anymore. Forget a diploma and clips, nowadays all you need is a good audition tape to break into the print world.

Who could forget the SOAPnet's reality show, The Fashionista Diaries, where six contestants competed for jobs in the fashion/beauty industry -- two of which duked it out for a staff position at a woman's magazine (first Jane before it folded, and then, conveniently enough, COSMOgirl!).

By the end of the show, COSMOgirl! extended a position to contestant, Rachel Jacoby where she remains as a freelance assistant beauty editor. I can't really hate on Rachel, though, she's educated and, gasp, could actually write.

Still, for someone to treat your "dream job" as part of the prize on a reality/game show is to turn what was once a "respectable" career into a novelty item, and that... that's damn near insulting.

And it doesn't look like this trend will die anytime soon. Tyra Banks is collaborating with the CW network to create a reality show in which a group of "fashionistas" compete for a shot at becoming a assistant editor at a fashion magazine. The yet-to-be-named show is still casting and will begin production this spring.

Great, just what I needed come graduation time this May, more competition for an already depleting market. So... they're still casting, you say...

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