Squeezing it for all it's worth.

I like most anything that is lemon/lime-flavored. Just add a splash of either citrus fruit, and whatever you're eating/drinking is that much better. Take for instance a bottle of Corona beer. Despite it being Mexico's unofficial beer, (and by default I should have a loyalty to it) I hated it. But I think I felt this way because I forgot to slip in the requisite lime slice in my first bottle. I didn't think it would make a difference, but, oh, was I wrong. A Corona without a lime is like Project Runway without Bravo (oops, I guess it's little too late for that), it just doesn't work.

Anyway, just because it works for Corona, I doubt it has the same magic for other beers. But Bud Light seems to think so. They're releasing a lime-infused Bud Light next month and I just saw the commercial for it. Normally, their commercials don't phase me but it grabbed my attention when I heard the song in the background, and it was none other than Santogold's "Creator."

Surprisingly, the commercial is no where to be found on the Web but I know what I heard. It was just like the time I heard M.I.A.'s "Galang" as the backdrop music for the Honda Civic SI back in 2006.


Oh yes, it seems to me that Santogold is definitely taking career advice from M.I.A. If this continues Santogold will be the newest "it" girl in the indie/electro/nu-wave world faster than you can stomach that Bud Light Lime.